Once upon a summer holiday I started writing copy for a fast-growing downtown Auckland business – brochure, service menu, website content, press releases. They called me a copywriter and that’s what I became.
Before long I’d written my way around a number of convoluted communication solutions for some of New Zealand’s fastest growing companies.
My passion is for clever print advertising. I’m experienced with internal and external brand communications, from print ads to policy visions, PR to investor info memoranda. I like good clean work that tells a great story.
I’m a believer that a smart dime beats a dumb dollar.